Win/loss analysis is a common technique used by world-class sales and marketing organisations to improve their competitiveness. Win/loss posts are visible within your Marketplace Feed. They are intended to highlight bookings you’ve either won or lost and enable you to compare your property with others in your market.

“Win” posts appear when you have accepted a booking for a traveller who viewed, enquired on or requested a booking through a competitor for the same dates. These posts give you insight into what factors led to a booking (for example, your photos, description, or facilities) so you can emphasise these competitive advantages for next time.

Likewise, “Loss” posts alert you when a traveller viewed, enquired on or requested a booking through a competitor for the same dates. These posts compare the properties side-by-side so you can identify patterns and decide what to improve.